Distinguish, differentiate, and define: These are the guiding words that motivate us as future artisan coffee growers. We want to influence the future of boutique coffee. By modeling the denim division, our denim developers are promoting "sustainability" and distinguishing the brand by finding ways to differentiate the denim in the line. We are exerting more control over our blend of coffee, defining it by micro-region, varietal (coffee plant) and milling method. Our blend evolves from sustainable farm practices which include a respect for the habitat and good production values at each stage: Meticulous selection, milling and drying of the raw hand-picked coffee at origin, and careful crafting of the coffee into a finished form by the MORIONDO COFFEE GROUP.
The Blue Hill American Denim Company and Moriondo Coffee Group partnered due to their shared values of quality, sustainability, tradition, and innovation.
BHADC is a lifestyle brand embodying the American culture and values of diversity, hard work, craftsmanship, and entrepreneurship. Moriondo is a coffee membership company that designs unique coffee blends to provide elevated drinking experiences for its members.